With price points remaining around the affordable level that H&M and COS are known for, “& Other Stories” will be new branded chain in H&M portfolio built around inspiring fashion stories for womens only. Increasing the share of the Swedish cool and accessible fashion in the women’s wear market.

http://fashion.telegraph.co.uk/article/TMG9569967/HandM-group-confirms-launch-of-new-brand-and-Other-Stories.html#

Advertisements