Euromonitor’s 10 main trends for 2012, posted last March on the blog,  clearly highlight two co-existing orientations apparently conflicting in terms of lifestyle.  On one hand the “Connected Life” where technology is ubiquitous, making us always connected and increasingly influencing our lifestyles (interestingly, in Israel the computer company BUG defines itself a “Digital Lifestyle Store” or tour operators offer holidays called “bleisure”, mixing business and leisure).

On the other hand comes the reaction to the “always connected” concept: an increasing need to slow down and limit life complexity, the desire to go back to past times, the wish to deepen the link with local lifestyles hindering the stateless globalization (Slowfood sets an example).

The future lifestyle, as reported in the study, should be able to get the best from both wolds: the digital one – choice, convenience, control – and the slow-paced one – looking for little pleasures like shopping in local markets or giving kids using toys that instead of batteries are fueled by improvisation, imagination and creativity.