Why does Apple represent a lifestyle brand able to influence our interests, opinions and attitudes in technology?

We tried to give an explanation in our book, even if the Web already offers thousands of tips, stories and opinions about that. Minyanville  is an interesting site telling stories about Apple and illustrating how Apple’s communication strategy was able to create a deep relationship with its clients, making them feel  part of a big “hip” family.

Read more: http://www.minyanville.com/special-features/articles/apple-ad-best-ad-copy-apple/3/22/2011/id/33115#ixzz1tKxlkz2r

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