Fashion brands are increasingly present in the furniture industry, very often in cooperation with a designer or a furniture company. Through the home collection, fashion brands can express their stylistic point of view in a field that differs from clothing and accessories, but still close to the buyer and his lifestyle. Specifically, there are two brands which succeed in guaranteeing coherence between their lifestyle proposal and their home proposal: Versace and Diesel.

Baroque style, pop hues and seduction power of Versace’s fashion style live all together in Versace Home. Born in 1992 as the textile line for the home, today the collection is complete and worth 8-10% of the Group revenues, 340.2 million euros in FY 2011.

Moreover, Versace Home celebrated its first 20 years of cooperation in the “art de la table” with Rosenthal.

On the occasion of Salone del Mobile 2012, Diesel presented the new collection Successful Living from Diesel, created in license from 2009 aiming at rediscovering the brand’s soul elements in the home environment: rock, denim and industry. The prodution process results from the cooperation with Moroso, the lighting design is made by Foscarini, the textile home collection comes from Zucchi. A Diesel kitchen also exists thanks to a partnership with Scavolini; its main objective is to express a new kitchen’s concept: the perfect “party room” of the house. Diesel’s intention to express its point of view on the “living environment” world dates far-back with the first and only hotel in Miami, the Pelikan Hotel.http://www.pelicanhotel.com/

The Successful Living from Diesel collection: http://www.youtube.com/watch?v=-irEHfn9j1Y

Diesel’s Kitchen: http://www.youtube.com/watch?v=_crt0RqMW2A

Advertisements