Marketing-News_Lifestyle-Brands

Brands can be considered lifestyle when they inspire our life.  When they act as the “editor” of the attitude individuals have towards the world. When they choose for us as to daily life items: clothing, electronics, furniture. That’s what some American brand management experts explain in the article published by Marketingnews. Read the article linked above for a deep understanding. Lifestyle brands are for instance Ralph Lauren, Harley Davidson, J.Crew.

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