“Bringing a Japanese mix of fashionable functionality to the High Street”  is the aim of Uniqlo, a japanese fashion retailer registering success at international level.  A “logical, clean, high quality, quick, graphic” retail brand concept aiming at becoming a leader in fashion retail by 2020, now ready to enter the Italian market. Even if limited, the products selection offers a very wide range of colours. Particularly interesting the HEATTECH underwear line co-created with Toray.

A service brand well-able to interprete the Zeitgeist.