This blog proposes a consideration on symbol-intensive brands and, in detail, lifestyle brands.

Despite symbol-intensive brands belong to different industries and competitive environments, they share the common aspect to offer customers symbols and insights rather than simple products or services. These brands take a part in our life, enliven urban environments, turn their creators into legendary personalities, make the product iconic, nurture legends and memorable stories.

Our aim is to talk over them in this blog, extensively analyzing their lifecycle: origin, growth and related key facts, product strategies, communication and distibution patterns, impact on people’s life.

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